Beauty and meaning consist often of what we consider as pure. In the authentic, simple, unique and organic forms. We can find courage in the naked and natural state when everything nonessential is peeled off.
These are ambitions and beliefs we seek to work towards and achieve at Straight design.

Love Icons – A Not So Straight Exhibition Presented by Designgalleriet during Stockholm Creative Edition.Photo by Mathilda Werngren

For five decades, Stoddard has provided both Sweden and Europe with specially adapted carpets. For their 50th anniversary we were asked to design five carpets that symbolise those five decades. No. 5 is inspired by the shapes and qualities mostly used in Stoddard’s projects the last decade.Photo by Mathilda Werngren

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